Meet Fred

About Fred

Fred Smalls, IFBB Pro, graduated from Salisbury state university in 1997 with a degree in business with a concentration in finance and a minor in dance. As a collegiate athlete, Fred won the NCAA powerlifting championships two times as well as two world titles. He set the American record in squat and in 1997 had the world’s number one total among all 220-pound lifters under 24 years old.

Fred is CEO of Above & Beyond Physiques, a personal training and nutrition company that has been operating since 1997. Fred bought Golds Gym in 2000 and owned it through 2007 before partnering with the Training Center in 2008. Fred continues to operate Above & Beyond Physiques within the Training Center. During this time, Fred has helped over 10,000 clients reach levels of fitness beyond what they could have dreamed. He has won Delaware’s Trainer of the Year three times in 2001, 2002, and 2004.

In 2010, Fred won the heavyweight class at the NPC (National Physique Committee) Nationals Bodybuilding Show in Atlanta, GA. This win earned Fred his Pro Status in the prestigious IFBB organization (International Federation of Bodybuilding and Fitness). Since turning Pro, Fred has earned thirteen top-5 finishes in IFBB competitions, including 2nd place at the 2016 Arnold Classic Asia and a 1st Place Win at the 2015 Dallas Europa. He has qualified for the Mr. Olympia competition four times and competed there three times. Mr. Olympia is known as the Super Bowl of bodybuilding, and only the top professional athletes in the world compete at this competition.

The night that Fred earned his IFBB Pro Status, famous bodybuilding emcee Lonnie Teper dubbed Fred as Fred “Biggie” Smalls. This nickname has stuck with him ever since, with fans often yelling “Biggie” during his posing routines. Fred is known as the world’s most electrifying bodybuilder because of his unique style of posing; this skill has won him best poser honors at the prestigious Arnold Classic competition three times as well as special recognition by Arnold Schwarzenegger at the Arnold Spain!

Fred, known as the best in physique transformation, continues to help fitness athletes and bodybuilders reach pro status and achieve their health and fitness goals. Partnering with Chuck Danza in 2019, he is on a quest to make BIG SPORTS a household name by inspiring millions to believe in their dreams and giving them the tools to grow to whatever level of success they look to achieve.

Our Story

BUILT BY ATHLETES,
FOR ATHLETES

Founded by competitive bodybuilders and sports scientists, ItsRealBig was born from a simple frustration: too many supplements with too little substance. Every formula is transparently dosed, third-party tested, and designed for real results.

  • Every ingredient backed by peer-reviewed research

  • No fillers, no dyes, no proprietary blends — ever

  • Manufactured in cGMP-certified USA facilities

  • Third-party tested for purity and banned substances

"From NCAA champion to IFBB Pro, Fred “Biggie” Smalls built his legacy on strength, discipline, and vision. A record-breaking athlete turned transformational coach, he’s helped over 10,000 clients exceed their limits. With world-class titles, Olympia stages, and electrifying performances, he defines excellence in motion. Above all, Fred proves that with belief and relentless work, greatness is always within reach."

FRED SMALLS
FRED SMALLS
Founder, IFBB PRO

50,000+

Athletes Served

100%

Transparent Labels

4.9/5

Average Rating

Zero

Proprietary Blends

Our Journey

2019

Founded by competitive bodybuilders frustrated with underdosed supplements.

2020

Launched first 6 products with full-dose transparency. 5,000 athletes in year one.

2022

Expanded to 24 products. Partnered with NCAA and CrossFit athletes.

2024

Surpassed 50,000 athletes. Opened state-of-the-art formulation lab.

Simple Process

HOW IT WORKS

From choosing your goal to seeing real results it's that simple.

Step 01

Choose Your Goal

Browse by category — muscle building, fat loss, recovery, or performance — and find formulas designed for your specific needs.

Step 02

Trust the Science

Every product is clinically dosed, third-party tested, and transparently labeled. No guesswork, no proprietary blends.

Step 03

Get It Fast

Free shipping on orders over $75. Subscribe to save 15% and never run out of your essentials again.

Step 04

See Real Results

Join 50,000+ athletes who trust ItsRealBig. Track your progress and experience the difference quality makes.

Real Results

WHAT ATHLETES SAY

Real reviews from real athletes. No paid endorsements, no fluff just honest results.

4.9

6,200+

Verified Reviews

97%

Would Recommend

Swole is the goal, size is the prize. What I like most is it gives me the pump without the bloat

@mace_ventura_89

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Amanda Macey

Stay Swole

Biggie Fuel gives me intense energy with no crash

@steady_33

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Eddie Papiro

Biggie Fuel

When I use blue heat I get the best sleep I’ve ever experienced and I feel I wake up leaner!

@chelsearaepaints

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Chelsea Federer

Blue Heat

I use RMR throughout my workouts to give me that extra boost of energy that really lasts. It helps me stay hydrated during workouts and recover quickly after.

@monikaagrace

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Monika Smalls

RMR

I love feeling the fat burning effect without the stimulant, but my favorite part of this product is being in control of the experience and having the option to add the extra caffeine capsule if I feel like I need it or to leave it out if I don’t!

@phifer.fit

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Chris Phifer

Shred em

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